What are Your Thoughts on SMS – Text – Mobile Marketing?
He folks, it’s been awhile.
In the recent weeks, I noticed a lot of the “GURUS” pushing mobile marketing.
I happen to agree that it is going to be a huge marketing space, but it’s viability as broad marketing outlet for every niche imaginable… I don’t know?
I’ve heard horror stories of people spending hundreds on mobile ads and not coming close to breaking even.
I think the way people perceive mobile has to change for PPC and CPM to be as effective as they are on the internet.
Beyond that, mobile has huge potential both in lead generation and communication (98%+ deliverability and an open rate several times that of email)… not to mention the apps. There are 10’s of thousands of them available for every mobile OS (Android, Windows, Iphone) out there.
I’ll end it there and ask you for your thoughts.
Until next time… Best Wishes,
Jeff
