The “it is totally up to you, whatever you decide is fine with me…” strategy tells your prospects that you aren’t pressuring them into ordering your product. You’ll be just fine if they decide not to buy. Many people respond better to non-forceful tactics because they can evaluate all the benefits.
The “for every (no.) people that buy I’ll add (no.)(extra products)…” strategy tells your prospects the more people that order your product the more money you will make and you’ll be able to give them a bigger product package. They may also want to join your affiliate program to help you get more orders so they get more stuff. For example, for every 100 people that buy, I’ll add an extra bonus ebook. It shows you are always reinvesting in your business for your customers benefit.
The “we’ll be launching in a week. But because you’re a (special group) we’ll let you buy now for (discount price)…” strategy tells your prospects you’ll allow them to buy your product during the pre-launch and give them a discount on top of that. The special group of people could be your visitors, current customers, a membership site you belong to, etc.
The “are you still reading? Good! Then you already know that…” strategy tells your prospects that it sounds like you are virtually right there checking on them, like in a real store. You are also reminding them about a benefit you mentioned earlier and are reinforcing it once again.
The “if you answered no to any of these questions, then…” strategy gives your prospects a list of questions that could persuade them to buy your product. You just need to make sure that a majority of your prospects will mentally answer no to them as they are reading your ad.
The “if you answered yes to any of these questions, then…” strategy gives your prospects a list of questions that will help convince them that they need to purchase your product. You just need to make sure that a majority of your prospects will mentally answer yes to them as they are reading your ad.
The “think it costs too much? What is the cost of not…” strategy tells your prospects that your price may be high but the cost of not gaining their desired benefit could cost them way more. Mention that not buying your product could cost them more money, time, embarrassment, etc.
The “don’t have enough time? Nobody really does! I don’t…” strategy tells your prospects that almost no one, not even yourself, has enough time to gain all their desired benefits. Tell them it takes less than (no.) seconds, minutes, hours, days, etc., of their time to reach their goal with your product.
The “there is no need to (negative task) by yourself…” strategy tells your prospects that your product will eliminate the negative task in their life. Your prospects won’t have to be alone, they will have your product by their side.
The “can you guess how many of my customers have asked for a refund? (a low number) out of (a high number)…” strategy tells your prospects that your product must work. They will see that very few people (if any) have asked for a refund.
The “I promise you won’t regret it, you have my word on it…” strategy tells your prospects that you promise that your product will deliver their desired benefits. If they already trust you, they will believe your word.
The “I know it sounds too good to be true but you are going to have to trust me on this…” strategy tells your prospects what they are likely thinking if your offer sounds unbelievable. You need to tell them why you are honest and they should believe you.
The “most successful (type of people or professionals) know that the best way to (the benefit) is to…” strategy tells your prospects that almost everyone else already knows that the best way to gain the desired benefit is to own your product.
The “you’ll get a loyalty bonus for those customers that…” strategy tells your prospects that if they purchase your product and make another purchase in the future, they will get another additional bonus. It could be to stay a paid member for so long, upgrade their product during a certain length of time, buy your back-end product, etc.
The “(your product name) is sending shockwaves through the whole (your niche) community…” strategy tells your prospects that your product is getting a lot of publicity and attention from its marketplace. You could mention things like your competition is stunned you released it, all the big name gurus are promoting it, you are getting asked to do interviews, etc.
The “I want to take this time to let you know what (your product name) is not…” strategy tells your prospects a list of negative things that your product isn’t related to. This can really counter some people’s product stereotypes. For instance, what comes to your mind when you see a product that has “MLM” in the ad?
The “forget about everything you’ve ever learned about…” strategy tells your prospects that everything they have learned about gaining their desired benefit is dead wrong. You just need to show them undeniable proof why what they’ve learned before doesn’t matter any more.
The “if you think I’m making this up call me personally at home…” strategy tells your prospects that you have to be telling the truth about your product or you wouldn’t be giving your personal phone number out.
The “please don’t let this amazing deal pass you by…” strategy tells your prospects that if they don’t buy now, they may miss out or have to pay a higher price later on. Most people have experienced passing on an opportunity then later changing their mind and finding out it’s been discontinued or priced higher than before.
The “who else wants to (your product’s benefit)…” strategy tells your prospects that other people have already had good results with your product. They will want to follow in those people’s footsteps.
The “despite my success, I’m one of the most grounded, down to earth people you’ll meet…” strategy tells your prospects that you don’t have a big head like some successful business people have. People like to buy things from people that don’t look down on them.
The “how (person’s name) went from (problem) to (benefit) in only (time it took)…” strategy tells your prospects that you are going to tell them a real life story about yourself or one of your customers. People like reality T.V. shows and that holds true with real life stories too.
The “for my prospects only, this offer is only for you, don’t share it with others…” strategy tells your prospects that they are a privileged group of people. It tells them you care about their business. They will like the fact that your special price, bonus or offer is only for them.
The “I don’t know about you but I’m always trying to improve my life…” strategy tells your prospects that you’re improving your life and they should too with your product. They may want to model you by purchasing your product and making their life better.
The “as you know, most businesses charge hundreds of dollars for (the benefit) but what if you don’t have that kind of money…” strategy tells your prospects they can still gain their desired benefit even if they couldn’t afford it before.
The “there are way too many benefits to list on this page…” strategy tells your prospects that you haven’t even listed all the benefits of your product. It will be a mystery as to which ones aren’t listed. It will make people buy just to see the rest of the benefits.
The “get everything you’ll need to know when it comes to…” strategy tells your prospects that your product will give them all the information they will need in order to get their desired benefits. People don’t want to buy a ton of products in order to accomplish one goal.
The “are you finally sick and tired of being (problem)…” strategy tells your prospects to subconsciously answer the question. Of course they will usually say yes in their mind. Getting your prospects in a yes set is one of the best ways to secure a sale.
The “(your product name) separates the winners from the losers…” strategy tells your prospects that your product will make them a winner. People like to win things, especially their desired benefits. People don’t like to be labeled or seen as losers in any way.
The “you’re so sick and tired of going around in circles…” strategy tells your prospects that you know they are going from one product to another trying to gain their desired benefit. You just need to persuade them that your product will break that cycle and they will finally be satisfied.
